Since 1987, Woolworths and Leo Burnett have run the iconic "The Fresh Food People" campaign — one of Australia's most recognised retail brands. During my time on the account, I helped bring that campaign to life across print and digital, at national scale.

I compiled the fortnightly in-store and online catalogue, covering 15–20 promotional categories spanning fresh food, frozen, beverage, baby, pet, school, health & beauty, household and more — distributed across all 992 Woolworths stores nationwide in NSW, VIC, TAS, WA, QLD and ACT.

Beyond the catalogue, my day-to-day spanned in-store artwork, outdoor advertising, and digital banners. Working across large, multi-touchpoint media plans, I was responsible for mass-producing artwork at scale, liaising closely with creative leads and account managers, and securing client sign-off — ensuring every execution stayed on-brand and hit deadline across the country.s