JOLT Charge — Seb Jacques Portfolio

The role

Since February 2023, I have been working with JOLT, an innovative startup expanding an EV charging network funded entirely by digital out-of-home advertising. This unique model allows JOLT to offer drivers 7kWh of free charging daily, subsidized by global brands.

Collaborating with marketing managers across Australia, Canada, the UK, and the USA, I produce the end-to-end visual assets needed to scale the business globally. As a multidisciplinary creative, I bridge the gap between digital and print, designing everything from mobile apps and web interfaces to social media content, video production, and localized print brochures.

JOLT & Vauxhall

To maximize campaign visibility for Vauxhall, we launched an exclusive, high-impact brand "takeover" across our EV charging network.

As the lead creative on this initiative, I owned the entire pipeline—from initial concept development and spatial art direction to final production and installation. To showcase the campaign's success to stakeholders and future partners, I also produced, filmed, and edited the final video case studies.

JOLT & Volkswagen

Volkswagen aimed to capture the attention of EV drivers the exact moment they plugged in. To achieve this, we developed a highly targeted campaign featuring eight tailored creatives aimed directly at competing automotive manufacturers.

Leveraging our first-party data, artwork would dynamically trigger based on the user's vehicle profile. To commercialize this feature, I produced and edited a comprehensive video case study that our sales team now uses as a high-converting B2B tool to sell this premium advertising product to global brands.

JOLT Plus Launch Campaign

Upon joining JOLT, I was tasked with refreshing the core brand identity and developing the visual system for JOLT Plus—a premium, fixed-price monthly subscription service offering unlimited EV charging.

To differentiate this new tier from the standard offering, I introduced a high-visibility, distinct yellow palette designed to slice through visual noise on-screen and instantly capture driver attention. I led the identity design, established the brand guidelines, and produced the full suite of digital out-of-home (DOOH) launch assets to drive awareness and sign-ups.

JOLT Community Campaign

JOLT’s mission is rooted in the community—democratizing EV ownership by providing accessible, ad-funded free charging. To strengthen relationships with London local councils and drive neighborhood awareness, I developed a bespoke illustration style to localize our impact across different boroughs.

By marrying warm, approachable vector artwork with hard environmental data—such as clean miles driven and free energy provided—the campaign successfully educated the public and demonstrated the tangible economic and environmental benefits JOLT brings to local high streets.