JOLT Charge — Seb Jacques Portfolio

The role

Since Feb 2023, I have been working with start-up JOLT building an EV charging network built around offsetting the cost of charging by selling advertising on the chargers. This means they can offer a 7kWh charge for free each day for users which is funded by advertisers.

My role specifically has been to work with marketing managers across markets in Australia, Canada, UK and USA to produce all the visual material required to progress the business. My broad skillset suits this business model well because I am able to produce all the marketing material required such as: apps, brochures, printed materials, social media content, video content, web design.. and the list goes on.

JOLT & Vauxhall

We invited brands to “takeover” charging units to boost their campaign visibility. I was in charge of concepting and art working for clients and seeing it through to final installations. Case study videos were produced and edited by myself.

JOLT & Volkswagen

Volkswagen were keen to display ads when vehicle owners plugged in their EV’s. Each ad was targeted at competitor manufacturers with one of 8 creatives. Using our first-party data, I helped dictate what artwork was on display and created this case study video so that we could sell this new advertising product to other brands.

JOLT Plus Launch Campaign

My first brief with JOLT was to work on their branding to refresh the logo and to develop the JOLT Plus branding you see below. JOLT Plus is an EV charging subscription services that allows unlimited charges for a fixed monthly price. Artwork was produced to advertise on-screen and a new distinct yellow was used to create more awareness.

JOLT Community Campaign

JOLT is a community driven product. We aim to bring EV ownership in reach of everyday people by providing FREE charging. To create awareness within the community, and promote the good work JOLT does for local councils, I created some illustrations to promote involvement in different boroughs in London.

Combined with statistics on FREE energy usage and CLEAN miles provided, we were able to help educate the public and demonstrate how JOLT benefits their local high streets.