Dyson V15 product launch
IntentDemonstrate key product features on the new Dyson V15 vacuum and roll out a large marketing campaign across Australia and New Zealand.
The challengeVacuum cleaner technology is a crowded space so we needed to create striking visuals to make the product stand out in busy retail environments and city landscapes. The key focus was on laser technology that uncovers more dust and dirt that any other vacuum.
DeliveryWorking along side the marketing team, it was my responsibility to create artwork to be installed on digital and print media. I produced artwork for bus shelters, high rise buildings, large animated screens, tram wraps and all complimented with a heavy investment in paid online ads. The idea was to blanket the market during the launch phase.
