Cocktail Porter Launch

Intent

Create the visual identity, marketing materials and online presence for Cocktail Porter, a premium subscription service delivering make-at-home cocktail sets to your door each month.

The challenge

Working closely with backers Diagio, we had to move quickly to bring this new drink subscription service to market starting completely from scratch. Sweet&Chilli were tasked with building the cocktail boxes and together we had to bring the concept to life.

We had to figure out how the mechanics of a subscription service would work and develop an easy to use website to manage subscriptions and order quantities. It needed to seamlessly integrate with logistics software and payment platforms stripe.

Delivery

Cocktail Porter launches as Australia’s only cocktail subscription service and was an instant success with hundreds of orders and subscription sign up. Boxes contained more than just drinks, they contained custom menu’s, detailed instructions and free items to help build your home bar.

Visual flat-lays were created to show box contents and delicate illustrations created for marketing material. The focus was on premium, high quality ingredients with a no expense spared approach.

Cocktail Porter is Australia’s first cocktail subscription service delivering a different themed box to your door step each month. Born from a Leo Burnett diner sprint we sold the idea to Diageo clients with fast thinking prototyping and disruptive thinking. Within a small team at Leo Burnett I worked closely with Sweet & Chili to bring the idea to life.

Together we had to figure out concepts and logistics before moving into design and development of a sales site. Requirements changed daily and we had to be agile. It was exciting to be working with such an innovative team.

Cocktail Porter was an instant success with hundreds of orders and subscription sign ups.