Emirates Airlines ‘Become a detourist’ campaign

Emirates launched a campaign to encourage travellers to journey on the off beaten track. Through this campaign we were tasked with finding some hidden gems in large cities. My role was sourcing images and stock footage to use and to then come up with a design structure for animated out of home and social media platforms. I chose striking imagery and then brought these scenes to life through clever editing and retouching. The campaign launched with station takeovers in Sydney and Melbourne.