Dyson V15 product launch

Dyson launched the V15 detect in 2021 which caused quite a reaction in the vacuum cleaner market. It was the first vacuum to include a laser on the cleaner head which revealed more dust and dirt than ever before.

It was my role to communicate this to the Australian and New Zealand public through a strategically planned digital and print campaign. We produced artwork for bus shelters, high rise buildings, large animated screens, tram wraps and all complimented with a heavy investment in paid online ads. The idea was to blanket the market during the launch phase.