Dyson Pet Hair campaign

Dyson products are well placed to tackle any mess your pet might make. I was tasked with creating a case study film with an Australian pet of my choice to promote the Dyson V15 as the solution for removing mess caused by your pets.

Aussie Sedona is an Australian Shepard with a 112k following on Instagram. She was within budget, perfect for the Australian market and as you can see, she was very photogenic. Working with key stakeholders within Dyson, I put forward proposals and worked with agency partners to craft the film below. This video went on to create the foundations for pet content in ANZ region. It received 2+ million unique views and was cut into shorter form content suitable for paid media.